Graceful and retro branding design for Moon Bean Vanilla Co.
| Brand Identity | Art Direction | Illustration |
Moon Bean is a business dedicated to sharing hand-processed organic vanilla extracts with the community. The concept is to portray the flavor of vanilla in a symbolic form, with a spoon, and a moon in the starry sky. A spoon is the first utensil people learn to use, metaphorically, to the essentialness of the product to the slow-living lifestyle. The moon is a feminine symbol, it symbolized the “soul” in astrology. Which all-embraced the fundamental idea of “connecting the souls with downshifting,” and the core value of the women-power business culture.
| Adobe Illustrator | Adobe InDesign | Procreate |
Marta H. - Fall 2020