| Package Design | Art Direction | Illustration |
Chillypaste is a brand that delivers special seasoning and spice products to our kitchen shelves. The client reached out to me for the package designs to align with an existing brand identity. Created artistic illustrations for each label in the range of seasoning blends to reflect their individuality and authentic ingredients. The purpose is to increase potential buyers' engagement and introduce a pleasing visual presentation.
| Procreate | Adobe Illustrator |
Chillypaste-Summer 2021
the logo design was done by others
Branding design for a fusion pizzeria based in CA.
| Package Design | Brand Development | Art Direction | Illustration |
The body design revolves around hand-painted tableware and tiles from southern Italy, with unique brushstrokes and rich colors in rustic style. Because Sunnyside Pizzeria is a Chinese and Western fusion Italian restaurant, I brought the traditional Chinese blue-and-white porcelain design into the overall concept which also increases the cultural and visual comprehensiveness and emphasizes the cuisine of meals provided by the restaurant.
| Watercolor | Adobe Illustrator | Adobe Photoshop |
Sunny Sun - January 2022
Graceful and retro branding design for Moon Bean Vanilla Co.
| Brand Identity | Art Direction | Illustration |
Moon Bean is a business dedicated to sharing hand-processed organic vanilla extracts with the community. The concept is to portray the flavor of vanilla in a symbolic form, with a spoon, and a moon in the starry sky. A spoon is the first utensil people learn to use, metaphorically, to the essentialness of the product to the slow-living lifestyle. The moon is a feminine symbol, it symbolized the “soul” in astrology. Which all-embraced the fundamental idea of “connecting the souls with downshifting,” and the core value of the women-power business culture.
| Adobe Illustrator | Adobe InDesign | Procreate |
Marta H. - Fall 2020
Logo design for a family garden located in Charlotte, NC.
| Logo Design | Brand Identity | Art Direction |
I encountered Winn Family online over a design platform. The clients came to me with a clear vision and style in mind. It was a pleasant experience working with them. The project goal is to create a friendly and representative logo for the family garden. The visual presentation covered a wide range of goods the farm provided, the veggies, the fruits, and the flowers.
| Adobe Illustrator | Watercolor |
Winn Family - Spring 2021
Branding design for a local cafe located in Queens.
| Brand Identity | Art Direction | Illustration |
I encountered John; the founder of InBlue Coffee Roaster at a cafe while I was working on my “Cafe” project. He came to me a year later with his coffee roaster project in progress. The branding story is to share the beauty of coffee, and the therapeutic experiences we learned from it. The scope of work was broken down into segments, overall this project took us 6 months of non-stop discussions & adjustments, finally, it launched in the summer of 2018.
| Adobe Illustrator | Adobe InDesign | Watercolors | Color-Pencils | Graphite |
John Fei - Summer 2018
Branding design for a local cafe located in Boston.
| Brand Identity | Art Direction | Illustration | Mural Art |
SAMA Confections is a “sweet spot” in Boston, they made delicious, healthy, and high-quality food with love. SAMA Confections has high aim characteristics in their brand identity, all the designs were elegant and sleek. In the design process, I decided to illustrate the main illustration with watercolor to add a unique touch to this project that captured the craftsmanship of their product line. Also, to get a balance between contemporary and organic styles.
| Adobe Illustrator | Adobe InDesign | Watercolor | Color-Pencils | Ink | Acrylic |
Richard - Winter 2018
| Package Design | Art Direction | Illustration |
This is a packaging design project for different flavors of rock sugar. The concept is featuring candies as pieces of jewelry, and the package as a memorial jewelry box. Rock sugar was popularly used in tea and dessert making across countries, which related to various events, gatherings, and memorial moments. Therefore, I created this design aimed to bring memories and happiness to the audience.
John & Richard - Fall 2019
