Branding design for a local cafe located in Queens.
| Brand Identity | Art Direction | Illustration |
I encountered John; the founder of InBlue Coffee Roaster at a cafe while I was working on my “Cafe” project. He came to me a year later with his coffee roaster project in progress. The branding story is to share the beauty of coffee, and the therapeutic experiences we learned from it. The scope of work was broken down into segments, overall this project took us 6 months of non-stop discussions & adjustments, finally, it launched in the summer of 2018.
| Adobe Illustrator | Adobe InDesign | Watercolors | Color-Pencils | Graphite |
John Fei - Summer 2018